In partnership with the International Organization for Migration (IOM), the Italian government on Thursday launched a media campaign on television, radio and social media platforms to dissuade African migrants attempting the perilous journey across the Mediterranean Sea.
Would-be migrants between the ages of 18 and 35 in 15 different countries in North and West Africa are the target of the campaign, which pulls together testimonies from those who have made the trip.
In one video, a woman recounts narrowly escaping an anal rape attack, while a man describes being unable to protect his wife and child against Libyan smugglers.
The "Migrants Aware" campaign features content in English, Arabic and French, and cost a total of 1.5 million euros ($1.7 million) to execute.
allafrica.com
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